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University student from Ystrad Mynach has design chosen for shopping park campaign

Published in News at 15:59, Thursday May 19th, 2011. Last updated at 17:06, Thursday August 23rd, 2012


Elishia Short, Face of Talbot Green, as styled by Ystrad Mynach student Seiran Chubb

Elishia Short, Face of Talbot Green, as styled by Ystrad Mynach student Seiran Chubb

A student from Ystrad Mynach has won the chance to style a real-life model as part of a project between the University of Glamorgan and Talbot Green Shopping Park.

Seiran Chubb, and four other students from the Fashion Promotion course, were chosen by judges to style Elishia Short, one of the five real life models used for the shopping park’s advertising.

The 19-year-old Glamorgan student will see her chosen styled outfit, which shows her promise as a future fashionista, used across the shopping park’s advertising for the coming twelve months.

The competition, which has been running for three years, provides the students, with the opportunity to demonstrate their styling credentials by creating their own vision of a key trend for the season from the high street for five different age groups – teens, students, twenties, thirties and forties.

Seirian said: “As Elishia is 17, I thought it was important to choose something that is fashion-forward, while still being young and innocent.

“The floral festival look is big this summer, and to keep it young I have included some quirky accessories like the flower headband, and the Indian-inspired fringed bag.

“By choosing a simple dress, Elishia could wear this look different ways with different accessories, like some wellies and long socks or with a denim jacket.”

University of Glamorgan’s Fashion Promotion lecturer, Gemma Peterson, said: “The competition is an additional element to a project set on the course that challenges the student’s ability to style ‘real’ people. The students really enjoyed the opportunity to work alongside members of the community and established retail brands. It was a hugely successful event that has produced some fantastic promotional material for the shopping park.”

Emma Johnstone, spokeswoman for Talbot Green Shopping Park, in Llantrisant, said: “The Faces of Talbot Green styling competition receives great support from the fashion brands at the Park, who recognise the fresh talent coming out of Wales.

“Using wearable and affordable fashion is a key element to our campaign, and we pride ourselves on using real women in the Park’s advertising to show how fabulous our shoppers are.”


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